Who Is Toki
Toki, the pioneering Filipino-founded social commerce platform, is a marketplace and live selling platform curated for collectors across niche verticals. In a market where buyers and sellers of collectibles deal with a fragmented and untrustworthy trading journey, Toki emerges as a unified platform that bridges multiple pain points in the journey of buyers and sellers alike.
Beyond streamlining the buying and selling process, Toki fosters a secure ecosystem through its meticulous authentication process where every seller is verified and each item is checked before it is delivered. With over 70,000 collectibles on its user-friendly marketplace today, Toki offers an engaging space where collectors can seamlessly transact and connect with people of like-minded interests. By integrating social media features, live chat, and bid functions during live streams, Toki successfully cultivates an end-to-end experience for collector communities.
Why We Invested
The Market: In the Philippines, the collectibles market is a US$5 billion industry. Despite its large market, the local landscape remains heavily fragmented, with small-scale businesses and individual sellers comprising a majority of the industry across social commerce, e-commerce platforms, and offline channels. Toki, recognizing an opportunity in this challenging environment, is primed to overhaul the buyer and seller experience for collectibles in the Philippines.
The Founders: Toki's founding team, composed of Zoe Ocampo, Jules Jurado, Prabh Singh, and Frederic Levy, brings a wealth of experience in building and scaling businesses as former GCash executives. Their unique blend of professional experience and personal passion as avid collectors positions them as the ideal leaders to guide Toki’s success. Understanding the challenges of the local collectibles market firsthand, we are confident that their vision, coupled with their profound industry knowledge, makes them the driving force behind Toki's promising future.
The Product: Toki addresses the market's fragmentation challenge through a dual-channel platform that not only streamlines transactions but also ensures the authenticity of products through rigorous seller vetting and product inspections prior to delivery. Operating as a mobile-first platform, Toki digitizes the entire process, offering an end-to-end e-commerce solution with integrated logistics and seamless payments. What sets Toki apart is its commitment to partnering with and building communities, featuring a live auction function with an embedded live chat and bid feature, fostering trust and more active engagement among its users. Additionally, Toki is collaborating with artists, bringing unique collectibles to the market. Recently, Toki partnered with 50 local leading artists for its Toki Invasion Art Toy collection.
To learn more about Toki, visit: https://www.tokiasia.com/